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I'm Hannah Charlotte - Some people know me as Hoola Hannah.
I didn’t start out as a “PR expert.” I started as a woman who got made redundant and refused to go back to playing small.
In 2010 I lost my airline job and became a single mum in the same week. I had no choice but to figure it all out. I started teaching one hula hoop class in a village hall. It was messy. It was small. But it was mine.
What changed everything wasn’t the hoop.
It was the story.
I realised pretty quickly that if I didn’t learn how to talk about what I was building, no one was going to notice. So I learned. I pitched. I showed up. I put myself forward when it felt uncomfortable.
That’s how I ended up in the Daily Mail. On BBC and ITV. On Sky News. In New York Weekly. In magazines and on radio.
Not because I was famous.
Because I understood how to position myself.
I stopped waiting to be “ready” and started owning what I’d built.
And that visibility opened doors. Partnerships. Funding. Stages. Growth. Credibility.
It changed the trajectory of my business.
Who I work with
I work with founders who are brilliant but invisible.
You’ve built something real. You’ve put the hours in. You care about what you do.
But you’re still being underestimated.
You’re posting online and hoping something lands. You’re watching other people get featured and thinking, why not me?
It can be you.
You don’t need to be louder.
You need to be positioned properly.
How I help
We get honest about your story.
We strip away the fluff and find the angle that actually matters. The part that makes media listen. The part that makes people lean in.
Then we build from there.
Press. Podcasts. Platforms. Authority.
But more than that, confidence.
Because visibility will stretch you. And you need to be ready to hold it.
I don’t teach theory. I teach what I’ve actually done.
I built my businesses through visibility, not paid ads. Through story, not noise.
And once you understand how to do that, you stop chasing. You start being recognised. You become the authority. You start attracting the money. You attract new opportunities. And bigger than that, you make the impact that is capable of changing lives.
Testimonials
Thank you Hannah for your informative insight on media and marketing. You have given me ideas I would never have thought of or not seen the value in. I now feel focused and super motivated
Fenella Carcery
